Friday, August 15, 2008

Ramadhan with Nokia

One of strategy to keep costumer loyal is by giving them what they want, even when they don't realize it.

Recently, Nokia has launched application related to fast month or Ramadhan month, which is very sacred for moslems. The application contain many informartion related to fasting it self, plus infos connecting to Islam and moslem, like pray time, Al Quran, guide to Hajj and Umroh, etc.

I believe many users of Nokia phone don't ever think to have those information in their own phone. But with what Nokia had done, moslem become aware that they could give their Nokia phone more value added especially from religion perspective.

It would be cool tobe able to access any information about Islam through our own cell phone, or reading Al Quran wherever we are, and even for those with Nokia Map support Phone, many mosques could be located in several area like Arab Saudi or Jordan, and Pakistan, even Marocco.

I think Nokia has done a good job to serve this application, since the consumers of Nokia phone will have more fanatic feeling to their phone since they feel that Nokia pay attention to what they need.

More information about Nokia Ramadhan application could be accessed here

No comments:

Labels